[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Ultimately, if you are doing great work, the money will come.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.