[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
What I know how to do is nurture and help people discover the best opportunities.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Everything a brand does is advertising.
Make it smart. Make it beautiful. Have fun.
Shocking is easy. Shockingly brilliant, a bit more challenging.