[In 2011] What Steve Jobs did was simply make everything and everyone better.

Advertising can be a very frustrating business.

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

Managing brands is going to be more and more about trying to manage everything that your company does.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Consumers never complain about ads being too smart.