It's very demeaning that we have to put on a show to prove that we know how to put on a show.

You have to be daring and make something that doesn't look like anybody else.

When you open an Apple product it's like a religious experience.

Good advertising is a dialog with people.

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

An ad should be an appetizer, not a buffet.