It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Telling stories on behalf of brands is what I've done all my life.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.