The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

Too many ads that try not to go over the reader's head end up beneath his notice.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.