Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Too many ads that try not to go over the reader's head end up beneath his notice.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.