Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.