Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Too many ads that try not to go over the reader's head end up beneath his notice.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.