Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I regard a great ad as the most beautiful thing in the world.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Too many ads that try not to go over the reader's head end up beneath his notice.