When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

I regard a great ad as the most beautiful thing in the world.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.