When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.