Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Too many ads that try not to go over the reader's head end up beneath his notice.