Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.