Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I regard a great ad as the most beautiful thing in the world.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.