Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.