Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Too many ads that try not to go over the reader's head end up beneath his notice.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.