Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'