Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo BurnettI have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo BurnettAdvertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett