The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.