The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I regard a great ad as the most beautiful thing in the world.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.