The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'