The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.