If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.