If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.