If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

I regard a great ad as the most beautiful thing in the world.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.