I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I regard a great ad as the most beautiful thing in the world.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'