I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'