The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

I regard a great ad as the most beautiful thing in the world.