The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.