The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Too many ads that try not to go over the reader's head end up beneath his notice.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.