Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.