I think something for us that we're always interested in is how people interpret the music or the band for themselves, and that sort of level of interactivity for us specifically is really awesome, but I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

'Fantasy' is one of the fewer tracks where it's more literal than most of our things, but at the same time it's totally open-ended. Clearly it's a song about things not really appearing as you want them to, or things either getting what you want and not being satisfied with it because it wasn't how you hoped it would be, or thinking you want something and not getting it and the realisation of that.

That's such a wonderful thing about the mixing process is when you write the demo or the track, [and] it sort of goes through a couple of different changes and you don't really know what tracks are going to end up working out.

Growing up with Tumblr, I can imagine if I was fourteen now being in high school and being on Tumblr all the time in class - that must be such an annoying thing for teachers to have to deal with!

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

I've got pages and pages of snippets of stuff, and if Max [Hershenow] sends me a track to write to I'll go through all the stuff and the initial reaction of gut and how it makes me feel and I'll sort of go from there and start pulling my favourite pieces of my lyrics and that will be a very literal word collage and from there I'll sculpt it for and whatever reason the song sort of presents itself. It's a bizarre process.