The rule is: the word 'it's' (with apostrophe) stands for 'it is' or 'it has'. If the word does not stand for 'it is' or 'it has' then what you require is 'its'. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, 'Good food at it's best', you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave.
Lynne TrussIn my worst moments, I think the biggest effect of 'Eats, Shoots & Leaves' was to kill the happiness of people who had previously skipped through life, unaware of all the atrocities lurking in the world around them.
Lynne TrussWhy did the Apostrophe Protection Society not have a militant wing? Could I start one? Where do you get balaclavas?
Lynne TrussBrackets come in various shapes, types and names: 1 round brackets (which we call brackets, and the Americans call parentheses) 2 square brackets [which we call square brackets, and the Americans call brackets]
Lynne TrussAs someone who sends texts messages more or less non-stop, I enjoy one particular aspect of texting more than anything else: that it is possible to sit in a crowded railway carriage laboriously spelling out quite long words in full, and using an enormous amount of punctuation, without anyone being aware of how outrageously subversive I am being.
Lynne Truss