In a country that never wins anything: in Canada, if one of our athletes so much as makes the final in a World Championship, we declare a national holiday.

You don't manage a social wrong. You should be ending it.

Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions... by changing the experiences that comprise those impressions.

The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating.

Does that mean we should give up? Probably. But there are two issues worth considering. The first is - is it really true that drugs destroy the integrity of the game?

Shortly after the birth control pill was approved for public distribution, one woman wrote to John Rock, its inventor, "You should be afraid to meet your maker." Rock, despite being Catholic replied, "My dear Madam, in my faith, we are taught that the Lord is with us always. When my time comes, there will be no need for introductions."

You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.