Keep building and supporting new tools, technologies, and platforms to empower independence, interoperability, and web property ownership.

With Instapaper, I can take a few months off. I can't stop publishing 'The Magazine' for two months and work on something else.

With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.

People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.

Keep building and supporting new tools, technologies, and platforms to empower independence, interoperability, and web property ownership.

Emphasizing and rewarding length over quality results in worse writing and more reader abandonment.

As long as I manage investments properly and don't spend recklessly, Tumblr has given my family a strong safety net and given me the freedom to work on whatever I want. And that's exactly what I plan to do.