Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
Margaret HeffernanPhones and soundtracks and Muzak and fountains replace genuine and unpredictable human contact with a seamless soundtrack from a bad movie and a cliche that makes us believe we must all be happy.
Margaret HeffernanWhat do you want your business to do? Make money, of course. To pay for people and supplies, to be able to grow.
Margaret HeffernanI don't think a true company - one that builds sustainable value - can ever only exist online or remotely.
Margaret Heffernan