Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
Margaret HeffernanCompanies don't have ideas. Only people do. And what motivates people are the bonds of loyalty and trust they develop around each other.
Margaret HeffernanBig data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there
Margaret HeffernanI don't think a true company - one that builds sustainable value - can ever only exist online or remotely.
Margaret Heffernan