The mental game of business is understanding this Paradox: the better you think you are doing, the greater should be your cause for concern: the more self-satisfied you are with your accomplishments, your past achievements, your 'right moves', the less you should be.

Short-term can be terminal.

Fear of failure is at least as common as the desire for success. In fact, if harnessed properly, it can be the energy that drives the wheel.

All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.

Commit yourself to quality from day one ... it's better to do nothing at all than to do something badly.

If Thomas Edison had gone to business school, we would all be reading by larger candles.

Round numbers beg to be negotiated, usually by counteroffer round numbers. Odd numbers sound harder, firmer, less negotiable.