The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

The answers are always inside the problem, not outside.

Media are means of extending and enlarging our organic sense lives into our environment.

When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.

In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.

the only people who have proof of their sanity are those who have been discharged from mental institutions