We're all obsessed with our smartphones and thus really don't see anything around us.

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Brand handling synergy means developing and communicating your company's values and identity consistently.