Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

Brand handling synergy means developing and communicating your company's values and identity consistently.

The world's holy texts are built on ancient oral traditions.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

A global brand building strategy is, in reality, a local plan for every market.