Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

Branding is not about what something says or what it means, but how it makes us feel.

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Remember, that the logo is really the dot on top of the i.

[Logo] is an encapsulation of an emotion.

Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.