Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

Branding is not about what something says or what it means, but how it makes us feel.

Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

[Logo] is an encapsulation of an emotion.

I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.