Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.

Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Brilliant strategy is the best route to desirable ends with available means.

Strategy is not a solo sport, even if you're the CEO.

Innovation is new stuff that is made useful.