Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

We need to move from comparative advantage to perpetual advantage.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

The real heart of strategy is the strategist.

If you change the rules of the market, you can be more successful than your competitors.

Strategy and culture should have breakfast together.