Define a winning proposition that is consumer right and delivers margin accretion.

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Define a winning proposition that is consumer right and delivers margin accretion.