Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

Truth is so difficult to hear about. It must be experienced.