Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Failure to make the tough but necessary choices means slow painful death.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

All great companies have spirit and culture. Mean spirited returns mean spirit.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.