Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

Epidemics of "bad" voice can kill your reputation overnight.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.

Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.