You make money when you get visitors to go through the entrance at capacity.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."