You make money when you get visitors to go through the entrance at capacity.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.