You make money when you get visitors to go through the entrance at capacity.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.