You make money when you get visitors to go through the entrance at capacity.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.

The choices we make define our future.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Business operators that really deeply care about their employees and consumers deliver the right response every day.