You make money when you get visitors to go through the entrance at capacity.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Define a winning proposition that is consumer right and delivers margin accretion.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.