A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Michael J. SilversteinFind out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
Michael J. SilversteinIf you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
Michael J. SilversteinGet out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.
Michael J. Silverstein