A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

Respond to your customer's dissatisfactions with precision and power.