A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

All great companies have spirit and culture. Mean spirited returns mean spirit.