A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

Define a winning proposition that is consumer right and delivers margin accretion.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

All great companies have spirit and culture. Mean spirited returns mean spirit.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.