Truth is so difficult to hear about. It must be experienced.
Define a winning proposition that is consumer right and delivers margin accretion.
The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
Epidemics of "bad" voice can kill your reputation overnight.
The choices we make define our future.
Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.