Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Michael J. SilversteinI admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. SilversteinThe most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
Michael J. SilversteinLooks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.
Michael J. SilversteinA curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.
Michael J. Silverstein