Imagine if we had a food system that actually produced wholesome food. Imagine if it produced that food in a way that restored the land. Imagine if we could eat every meal knowing these few simple things: What it is we're eating. Where it came from. How it found its way to our table. And what it really cost. If that was the reality, then every meal would have the potential to be a perfect meal.

He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.

I think historically modern economics, capitalist economics, tends to erode moral categories... And this is where I think the right gets capitalism wrong. They kind of assume that there is a moral equivalence or moral valence to capitalism, but I tend to think that economics erodes all the kind of cultural taboos and inhibitions and values it comes into contact with.

The history of modern nutritionism has been a history of macronutrients at war: protein against carbs; carbs against proteins, and then fats; fats against carbs.

People don't eat nutrients, they eat foods, and foods can behave very differently than the nutrients they contain.

I realize that at a certain point if we're going to change our food system, it's going to be the next generation that's going to be critical. This generation is very interested in food issues, very concerned about things like animal welfare and the impact of the food system on the environment.

Human health should now be thought of as a collective property of the human-associate d microbiota, as one group of researchers recently concluded in a landmark review article on microbial ecology - that is, as a function of the community, not the individual.