I love the challenge of taking something that may be boring to a lot of people but is unarguably important. It's irresistible. I always take projects that I'm paid to learns stuff. I study much harder now than I did when I was in college.
Mo RoccaThe most important thing is to write material that YOU think is funny. If you don't think it's funny, but you're convinced that other people will think it is, well they won't.
Mo RoccaAs the great philosopher George Santayana would have said, 'those who cannot remember the past . . . should simply read Jan Van Meter's Tippecanoe and Tyler Too.' Van Meter's greatest hits collection of slogans is the catchiest ever retelling of American history. It's like the greatest minds of Madison Avenue sat down to write a history book. They don't make sound bites like they used to!
Mo Rocca