We speak for them. We imbue them with meaning.
Basically, books were a luxury item before the printing press.
Almost everyone's instinct is to be overconfident and read way too much into a hot or cold streak.
I've just always been a bit of a dork.
I know it's cheaper to fund an op-ed columnist than a team of reporters, but I think it confuses the mission of what these great journalistic brands are about.
I have to make sure that I make good choices and that if I put my name on it, it's a high-quality endeavor and that I have time to be a human being.