Relentless and cynical traffic-trawling is bad for the soul.

Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

I want to institutionalise and automate chequebook journalism.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.