Google demotes search results that don't get clicked on.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Relentless and cynical traffic-trawling is bad for the soul.