Google demotes search results that don't get clicked on.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

An employer would be a complete fool to let an image like college partying influence their hiring decisions.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.

Relentless and cynical traffic-trawling is bad for the soul.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.