Google demotes search results that don't get clicked on.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

I want to institutionalise and automate chequebook journalism.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.