While I love the medium, I've always been skeptical about the value of blogs as businesses.

I want to institutionalise and automate chequebook journalism.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Personally, as a print journalist, I always found the most interesting stories to be the ones hacks talked about in the bar after work.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?