Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.