Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.