Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Products with higher user engagement have the potential to grow faster than their rivals.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power