Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
Habit-forming products alleviate users' pain by relieving a pronounced itch.
Products with higher user engagement have the potential to grow faster than their rivals.
Brainstorm new interfaces that could introduce opportunities or threats to your business.
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection