The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Users who continually find value in a product are more likely to tell their friends about it.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.