The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Why not live now instead of someday?

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Products with higher user engagement have the potential to grow faster than their rivals.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.