The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Products with higher user engagement have the potential to grow faster than their rivals.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

To initiate (user) action, doing must be easier than thinking.