The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Users who continually find value in a product are more likely to tell their friends about it.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.