Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Products with higher user engagement have the potential to grow faster than their rivals.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.