For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

To initiate (user) action, doing must be easier than thinking.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Users who continually find value in a product are more likely to tell their friends about it.

Why not live now instead of someday?

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.