For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Products with higher user engagement have the potential to grow faster than their rivals.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Why not live now instead of someday?