If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Users who continually find value in a product are more likely to tell their friends about it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Habit-forming products alleviate users' pain by relieving a pronounced itch.