Habit-forming products alleviate users' pain by relieving a pronounced itch.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Why not live now instead of someday?

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Habit-forming products alleviate users' pain by relieving a pronounced itch.