Habit-forming products alleviate users' pain by relieving a pronounced itch.

Users who continually find value in a product are more likely to tell their friends about it.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Products with higher user engagement have the potential to grow faster than their rivals.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.