If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.
Nir EyalMany innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir EyalReducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
Nir EyalThe ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Nir Eyal