Habit-forming products alleviate users' pain by relieving a pronounced itch.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Users who continually find value in a product are more likely to tell their friends about it.

If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.