Brainstorm new interfaces that could introduce opportunities or threats to your business.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Products with higher user engagement have the potential to grow faster than their rivals.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.