Brainstorm new interfaces that could introduce opportunities or threats to your business.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Why not live now instead of someday?

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.