Brainstorm new interfaces that could introduce opportunities or threats to your business.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Products with higher user engagement have the potential to grow faster than their rivals.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.