Brainstorm new interfaces that could introduce opportunities or threats to your business.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Brainstorm new interfaces that could introduce opportunities or threats to your business.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

To initiate (user) action, doing must be easier than thinking.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.