The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Products with higher user engagement have the potential to grow faster than their rivals.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Users who continually find value in a product are more likely to tell their friends about it.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.