Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Why not live now instead of someday?

Brainstorm new interfaces that could introduce opportunities or threats to your business.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.