Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

To initiate (user) action, doing must be easier than thinking.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.