Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.