Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Users who continually find value in a product are more likely to tell their friends about it.

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.