Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection
Nir EyalAs fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power
Nir EyalInstead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Nir Eyal