If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.
Nir EyalFor an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
Nir EyalThe ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Nir Eyal