Consider the public. Never fear it nor despise it. Coax it, charm it, interest it, stimulate it, shock it now and then if you must, make it laugh, make it cry, but above all never, never, never bore the living hell out of it.

Work is much more fun than fun.

I'm not a heavy drinker, I can sometimes go for hours without touching a drop.

I have always paid income tax. I object only when it reaches a stage when I am threatened with having nothing left for my old age - which is due to start next Tuesday or Wednesday.

Familiarity breeds contempt, but without a little familiarity it's impossible to breed anything.

I love criticism just so long as it's unqualified praise.

Though the fact that they have to be rebuilt And frequently mortgaged to the hilt Is inclined to take the gilt Off the gingerbread, And certainly damps the fun Of the eldest son.