Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
Norman PearlstineThere are newsweeklies that are dead. Some may still be walking, but they're dead.
Norman PearlstineIf we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Norman PearlstineI tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.
Norman PearlstineYes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
Norman Pearlstine