Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
Norman PearlstineThe technology is not only the way we change stories, but also changing the relationship to the consumer.
Norman PearlstineJust as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
Norman PearlstineIf we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Norman Pearlstine