Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.
Oliviero ToscaniCommunication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.
Oliviero ToscaniA photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an autarchy, a dictatorship.
Oliviero ToscaniNo matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle.
Oliviero Toscani